Everyone Will Be Wearing These 7 Trends From Milan in 2024


Granted, I may be writing this on a grey day in London and not fresh from gallivanting around the streets of Milan this fashion week, but scouring through a round up of the Italian city’s Autumn/Winter 2024 shows has given me enough inspiration to pretend I really was there. Let’s pretend for a moment that instead of drinking a builders tea in a chunky knit we’re sat a stone’s throw from Milan cathedral, soaking up the sun and debriefing over an espresso. It’s time to talk runway trends, and I’ve been meticuolously studying the shows (albeit from afar), and taking notes on all the recurring themes, colours, prints and fabrics on the runways to bring you the best of the best. The creme de la creme, the cherry on the gelato. So let’s dive in.

On the streets of Milan we saw the rise and rise of what I’m going to affectionately refer to as “Gucci red” (sorry Valentino pink), and if you thought the Milanese loved ballet flats as much as we do, think again (pointed heels are forever the street style set’s look du jour). But what were the highlights on the runways?





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